Cookie Policy

websiteseoaudittools.com is operated by EKSTRUH LTD, a company registered in England and Wales ("we", "us", "our").

1. What Are Cookies & Similar Technologies?

Cookies are small text files placed on your device by a website when you visit it. They are widely used to make websites work, remember preferences, and provide information to website owners.

"Similar technologies" includes localStorage — a browser-based storage mechanism that works similarly to a cookie but is not automatically sent to our servers with every request. Under the UK and EU ePrivacy rules (PECR / the ePrivacy Directive), localStorage used for non-essential purposes is treated the same as a cookie, so we disclose our use of it here for full transparency, even though we consider it strictly necessary to the features you've asked to use (such as saving your audit history).

2. Our Approach

We have deliberately kept this simple: websiteseoaudittools.com does not run Google Analytics, advertising pixels, social media trackers, or any other non-essential cookie. The only cookies and storage items in use are listed below, and they exist solely to make the site work, keep it secure, and let your audit history persist on your own device.

3. Strictly Necessary Cookies

These cookies are essential for the website to function and to keep it secure. They cannot be disabled without breaking core functionality, and under UK/EU law they do not require consent.

4. Local Storage We Use

We use browser localStorage (not a traditional cookie) for the following purposes. None of this data is transmitted to our servers — it stays on your device until you clear it.

5. Third-Party Resources

Some resources used to display or run this website are loaded from third-party domains. These providers may set their own cookies or log requests independently of us:

• Google Fonts: Loading fonts from Google's CDN may cause Google to log the request (e.g. IP address). See Google's Privacy Policy.
• Cloudflare: Our CDN provider for libraries (Chart.js, jsPDF) and, where applicable, security services — see the cookies listed in Section 3. See Cloudflare's Privacy Policy.
• Anthropic Claude API: Used to generate AI insights. This is a server-to-server API call and does not set cookies in your browser. See Anthropic's Privacy Policy.

We do not use advertising cookies, remarketing cookies, analytics cookies, or social media tracking cookies, and we have no current plans to add them. If this ever changes, we will update this policy and, where required by UK/EU law, ask for your consent first via an updated cookie banner.

6. The Cookie/Privacy Notice on Our Site

When you first visit websiteseoaudittools.com, you'll see a short notice explaining that we use only strictly-necessary local storage and no tracking cookies, with links to this policy and our Privacy Policy. Dismissing the notice (via either button) simply records your acknowledgement using the wsat_cookie_notice key described above — it does not enable or disable any tracking, because none exists on this site.

7. Your Choices

7.1 Browser Settings

You can control cookies through your browser settings. Most browsers allow you to:

• View cookies that have been set
• Delete individual cookies or all cookies
• Block cookies from specific sites or third parties
• Block all cookies (note: this may break some website functionality, such as Cloudflare security checks)

For guidance on managing cookies in your specific browser, visit:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

7.2 Clearing localStorage

To delete your locally stored audit history and notice acknowledgement, either use the "Clear History" button within the tool, or:

• Open your browser's Developer Tools (usually F12 or Ctrl+Shift+I)
• Go to Application/Storage → Local Storage → websiteseoaudittools.com
• Delete the nexrank_history, nexrank_current_audit, and wsat_cookie_notice keys

8. UK & EU Visitors

Under the UK Privacy and Electronic Communications Regulations (PECR) and the EU ePrivacy Directive, cookies and similar technologies that are "strictly necessary" for a service explicitly requested by the user do not require consent, but we must still tell you about them — which this policy and our on-site notice do. As we do not use any non-essential cookies, no consent banner with "accept/reject" toggles for optional categories is required; the notice we show is for transparency only.

9. US Visitors

Some US state privacy laws (e.g. the CCPA/CPRA) define "personal information" broadly enough that certain identifiers (including some cookie or device identifiers) can be in scope. Because we do not use advertising or analytics cookies and do not sell or share information collected via cookies or localStorage, there is nothing to opt out of. See the US State Privacy Rights section of our Privacy Policy for more information about your rights.

10. Changes to This Policy

We may update this Cookie Policy from time to time, for example if we introduce a new feature that requires additional storage. When we do, we will revise the "Last updated" date above and, if the change introduces any non-essential cookie, update our on-site notice to request consent where required by law. We encourage you to review this page periodically.

11. Contact Us

If you have questions about our use of cookies or local storage, please contact EKSTRUH LTD at help@websiteseoaudittools.com or via our Contact page.