Legal

Privacy Policy

Last updated: 1 June 2026  ·  Effective: 1 June 2026

Summary: We collect minimal data, we never sell it, and much of our tool runs entirely in your browser. Read on for the full details.

1. Who We Are

Website SEO Audit Tools ("we", "us", "our") operates the website websiteseoaudittools.com. We provide a free, AI-powered SEO analysis platform. For privacy enquiries, contact us at privacy@websiteseoaudittools.com.

2. Information We Collect

2.1 Information You Provide

When you use our audit tool, you enter a website URL to be analysed. We do not require an account, email address, or any personal details to run an audit.

If you use our Contact form, we collect your name, email address, and message content in order to respond to you.

2.2 Information Collected Automatically

Like most websites, we automatically collect certain technical information when you visit:

  • IP address (anonymised after processing)
  • Browser type and version
  • Operating system
  • Referring URL
  • Pages visited and time spent
  • Date and time of visit

This data is used solely for security monitoring, diagnosing errors, and understanding aggregate usage patterns. It is not used to identify you personally.

2.3 Data Stored Locally on Your Device

Your audit history is saved in your browser's localStorage — it never leaves your device and we have no access to it. You can clear it at any time via the "Clear History" button in the tool or by clearing your browser storage.

3. How We Use Your Information

We use the information we collect to:

  • Operate and maintain the SEO audit tool
  • Respond to support or contact requests
  • Monitor and improve website performance and security
  • Comply with legal obligations
  • Detect and prevent fraud or abuse

We do not use your data for targeted advertising, and we do not sell or share your personal data with third parties for their own marketing purposes.

4. Third-Party Services

Our tool uses the following third-party services, each governed by their own privacy policies:

  • Anthropic Claude API — used to generate AI insights for each audit. Audit data (URL, scores, detected issues) is sent to Anthropic's API to generate recommendations. No personal data about you is included. Please review Anthropic's Privacy Policy.
  • Google Fonts — fonts are loaded from Google's CDN. Google may log the request. See Google's Privacy Policy.
  • Cloudflare CDN — libraries (Chart.js, jsPDF) are loaded from Cloudflare's CDN. See Cloudflare's Privacy Policy.
  • WordPress.com Screenshot API — used to generate website preview screenshots. The URL you audit is sent to this API to fetch a screenshot. See Automattic's Privacy Policy.
  • FormSubmit — used to process and deliver messages sent via our Contact form to our support inbox. The information you enter (name, email, subject, message) is transmitted to FormSubmit's servers for delivery and is not stored by us beyond what's needed to respond to you. See FormSubmit's Privacy Policy.

5. Cookies

We use cookies to operate the website and analyse usage. For detailed information about the cookies we use, please see our Cookie Policy.

6. Data Retention

We retain server logs (including IP addresses) for a maximum of 30 days, after which they are automatically deleted. Contact form submissions are retained for up to 12 months to allow us to respond to follow-up enquiries.

We do not retain individual audit results on our servers. Audit computations occur in your browser, and only anonymised, aggregated statistics (total audits run, average scores) may be retained for product improvement purposes.

7. Your Rights

Under the UK GDPR, EU GDPR, and other applicable privacy laws, you have the right to:

  • Access — request a copy of personal data we hold about you
  • Rectification — request correction of inaccurate data
  • Erasure — request deletion of your personal data
  • Restriction — request we limit processing of your data
  • Data portability — receive your data in a machine-readable format
  • Object — object to processing based on legitimate interests
  • Withdraw consent — where processing is based on consent

To exercise any of these rights, contact us at privacy@websiteseoaudittools.com. We will respond within 30 days.

8. Children's Privacy

Our service is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

9. International Transfers

Our servers and third-party partners may be located outside your country of residence, including in the United States and European Union. Where data is transferred internationally, we ensure appropriate safeguards are in place in accordance with applicable data protection law.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically. Continued use of the service after changes constitutes acceptance of the updated policy.

11. Contact Us

For questions, complaints, or requests regarding this Privacy Policy, please contact us: